In 2009, after two years of wait, weaver associations in Uttar Pradesh, secured Geographical Indication (GI) rights for the ‘Banaras Brocades and saris’. Over the years, the Banarasi silk handloom industry has been incurring huge losses because of competition from mechanised units producing the Varanasi silk saris at a faster rate and at cheaper cost, another source of competition has been saris made of cheaper synthetic alternatives to silk. In the last few years, a variety of independent, Varanasi-based brands have emerged to revive the Banarasi sari and bring them directly to mainstream consumers, including Ekaya, Tilfi Banaras, HKV Benaras among others. The traditional Banarasi sari is done with cottage industry for about 1.2 million people associated directly or indirectly with the hand loom silk industry of the region around Varanasi encompassing Gorakhpur, Chandauli, Bhadohi, Jaunpur and Azamgarh districts. During the Mughal period, around 14th century, weaving of brocades with intricate designs using gold and silver threads became the specialty of Banaras. With the migration of silk weavers from Gujarat during the famine of 1603, it is likely that silk brocade weaving started in Banaras in the seventeenth century and developed in excellence during the 18th and 19th century. The earliest mention of the brocade and Zari textiles of Banaras is found in the 19th century. Ralph Fitch (1583–91) describes Banaras as a thriving sector of the cotton textile industry. A traditional Banarasi sari with gold brocade

Intricate silver brocade